Entries by Franziska Giersemehl

Sales on third-party platforms: How you can protect your brand

The European Court of Justice (ECJ) ruled in Luxembourg early December that luxury goods manufacturers could restrict unauthorised distribution of their products through third-party platforms such as Amazon or eBay. Specifically, it concerned the cosmetics manufacturer Coty, which sells its products only through authorised dealers and makes this a strict requirement. It is contractually prohibited, […]

2017: An eventful year for blackbee.

The exciting year of 2017 for blackbee has ended and we now reflect on its many great milestones. Read about our highlights over the past year in today’s review. December 2017: We are a Digital Female Leader! blackbees founder and CTO at Webdata Solutions, Dr. Hanna Köpcke, has won the Digital Female Leader Award in […]

Market analysis: Baby and children’s attire in German retail

Whether on nappies, rompers, pacifiers or baby monitors, consumers spent a total of 7.2 billion euros last year on outfitting their children. This central finding emerges from this year’s study “Sector focus on Baby and Children’s Attire”, by the Institute for Retail Research (IFH) in Cologne and BBE Retail Consulting. In today’s article, we take […]

eCommerce top trend 2018: Evaluating and utilising valuable data

Once again, a successful year for German eCommerce has drawn to a close. The Top 3 online shops in Germany alone generated sales of around 12 billion euros in 2017. This corresponds to about 44 percent of the total turnover of the Top 100. But behind these figures stands much hard work. Increasing competition and […]

Digital Female Leader Award 2017: blackbee founder among the finalists

For the second time now, the Woman in Digital initiative will be awarding the Digital Female Leader Award to distinguished career women in business, politics and society. It honours personalities who sustainably promote digitisation and thus make a valuable contribution to digital development. The award reflects both the stories as well as the professional career […]

Sustainability in eCommerce: How green is your online shop?

Environmental and sustainability awareness is long since a new trend in eCommerce. Online retailers have been working on topics like ecology and sustainability for some time now, which will have a strong impact on the future and which are increasingly being demanded by consumers. But actually how environmentally aware is your online shop? And which […]

Black Friday & Cyber Monday: How to optimally utilise these sales days

Black Friday and Cyber Monday – the two special offer days that herald the discount battle before the annual Christmas business begins. Besides stationary retail, online shops are also luring custom through various campaigns. The origin of these two days lies in the USA, where Thanksgiving is celebrated on the fourth Thursday of November. On […]