Competitor Analysis


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blackbee pricing report: Potential in beauty commerce

Beauty commerce is a booming sector. By 2019, online purchases…

Dynamic pricing: How to avoid pitfalls in its introduction

With increasing price transparency on the Web, the competitive…
Laut der "Neuen Erwartungstheorie" von Kahnemann und Tversky ist der Schmerz größer, einen Euro zu verlieren, als die Freude, einen Euro zu erhalten.

Effective pricing: Price adaptation to the competition

Do you, like many retailers, also see the development of competitor…

Online marketplaces in Germany: Alternatives to Amazon and Co.

The study "Interactive Retail in Germany 2016" by the Federal…
Auf Ostkurs: So wird Ihr Online-Shop in China ein Erfolg

On easterly course: How to make your online shop a success in China

Imagine that you want to buy a specific product online. Where…
Gefahr Graumarkt: Warum Sie Channel Monitoring nutzen sollten

Grey market dangers: Why you should use channel monitoring

Blogs and social networks instead of printed newspapers, online…

German eCommerce trends: Investments in online retail

German eCommerce sales continue to grow, increasing by 16 percent…
Emotionale Bilderwelten – Wie Sie Kaufimpulse setzen Teil 2

Emotional imagery - How to employ purchasing impulses Part 2

Stationary retail appears to be predestined for the creation…
Ihr Vorteil durch geringe Lagerbestände im E-Commerce

How beneficial are stock-outs?

Imagine it is the weekend. You are in the supermarket and working…
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Independent verdicts: Customer ratings increase profits

Reviews from other customers are the strongest buying criterion…