Pricing


>
Preispsychologie nutzen und im Kaufprozess überzeugen

How to use the findings of pricing psychology for your online shop - Part 1

Only few consumers choose a product according to purely rational…
header-produkteinführungen-vs-aktionspreise

Product launches vs. promotional prices - How to increase your company value

The goal of every retailer and manufacturer is to optimise sales,…
header-positives-preisimage

The price is right: How to create your positive pricing image

Many retailers consider the optimal price setting of their products…
header-big-data-schluesselfaktor-pricing

Big data as the key factor in effective pricing

In eCommerce, price plays a decisive role and is the number one…

eCommerce top trend 2018: Evaluating and utilising valuable data

/
Once again, a successful year for German eCommerce has drawn…

Black Friday & Cyber Monday: How to optimally utilise these sales days

Black Friday and Cyber Monday - the two special offer days that…
tipps-zur-entwicklung-einer-ECommerce-Preisstrategie-Teil1

Tips for developing an eCommerce pricing strategy - Part 1

Are you an online retailer wanting to maximise your profit through…
preisreduktionen-was-sie-als-haendler-beachten-sollten

Price reductions: What retailers should observe

Price reductions: What happens if a retailer lowers the prices…
Streichpreise - Wie Sie Angebote richtig kommunizieren

Strikethrough prices - How to communicate your offers correctly

Prices are considered the number one sales argument in eCommerce.…
header_Teuer ist subjektiv - Wie Sie Preise einträglich präsentieren

Expensive is subjective: How you can present prices profitably

Price management presents challenges to every online shop retailer.…