The correct positioning of prices for a large article range represents a big challenge to all online retailers – from both a strategic and an operational viewpoint. Customers, on the one hand, are constantly informed about current prices in eCommerce – research on a large number of price comparison portals has long been an everyday event for end users. Retailers, on the other hand, see themselves exposed to more and more competitors and ever-swifter price alterations. For the majority of your customers, the price is decisive to either purchase of the product or their migration to the competition. At the same time, these demands on online retailers are increasing. In light of this high price transparency, they are facing increasing pricing pressure. Some even complain of being involved in a price war. The strong price orientation of the customer pushes in the direction of ongoing price adjustment. For this reason, pricing for companies is becoming a relevant business strategy, which has a decisive stake in the company success.