They may not have been the first to the party. But today beauty and wellness products are huge on the internet. As customers become more demanding, margins increasingly get under pressure. Retailers and brands need to keep a close eye on competitors, products and prices.
While it is easy to compare retailers and products when you look at clearly identifiable brands, there also exists a plethora of store brands and unbranded product variations. Only a truly intelligent system is able to extract valid and reliable information here.