Fashion is one of the major e-commerce markets worldwide. At the same time, fashion brands and retailers operate in an extremely difficult environment. They consistently need to be able to define or catch the latest trends. Product life cycles are extremely short. New players enter the market by the minute. A permanent and detailed overview on the market is the key to survival.
In fashion, getting a clear view on the e-commerce market on a daily basis is tricky. Even products by well-known brands often are difficult to identify correctly. With sales brands and unbranded fashion it seems outright impossible. Retailers and brands who manage to sort through the extreme complexity of the market and see their competitive position in detail, will always be one step ahead.