At present, the online market for pet supplies in Germany and other countries is dangerous turf. There is a long list of vendors jumping into the race, and there is an equally long list of them having gone belly-up. Information is the key to survival here. You want to know exactly what your competitors are up to, what products they are selling, and at what prices. And when. And what customers are saying. So you can make fast and confident decisions and react to their moves as quickly as possible.
For most, the biggest obstacle is the lack of competitive data. Transparency seems impossible in the market for pet supplies. That’s because product items very often are difficult to identify. Product descriptions vary greatly, EAN or GTIN often are missing. But how do you compare prices and product features when you cannot determine reliably if you are looking at identical products? Or products belonging to the same category? Retailers and brands need comprehensive and valid data to make better pricing and assortment decisions and outgrow their competitors.