Worldwide, sports and outdoors represent one of the major areas in e-commerce. It’s a huge and turbulent market with a wide variety of players, rapidly shifting trends, short product life cycles and quickly changing customer preferences. Retailers and brand manufacturers alike struggle hard to maintain a good overview. Without it, they could lose profits in record time.
It’s an uphill battle. Reliable and comprehensive market information has become a critical performance factor. But sports & outdoors products are typically difficult to identify and compare. Even identical brand products often come with very different product names, descriptions and images. Many are lacking an EAN, GTIN or a similar number altogether. It’s even worse with sales brands, unbranded and white label products.