Posts

Laut der "Neuen Erwartungstheorie" von Kahnemann und Tversky ist der Schmerz größer, einen Euro zu verlieren, als die Freude, einen Euro zu erhalten.

Effective pricing: Price adaptation to the competition

Do you, like many retailers, also see the development of competitor…
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Expensive is subjective: How you can present prices profitably

Price management presents challenges to every online shop retailer.…

blackbee CEO Carina Röllig encourages young female founders

Our founder and CEO, Carina Röllig, is campaigning for young…
Produktqualität und Sicherheit - Anforderungen im E-Commerce

Product quality in eCommerce: Meeting new requirements

Why is price as the only differentiation criterion not enough…

Mastering the data jungle with data-driven marketing

Data is being deemed the new commodity of the 21st century. By…
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Successful branding - How to establish your products

In our articles How to increase margins for replaced and successors…

Successful by Dynamic Pricing

Dynamic pricing implies that the price of a good is not fixed…

Price framing: When to use dollar off or percentage off

In a few weeks, Christmas will once again be just around the…

The effects of promotions

Promoting a product is one of the key elements of the marketing…

Global Pricing Study 2016: Companies suffering increasing pricing pressure

The world’s leading pricing consultant Simon-Kucher & Partners…