blackbee wins over pricing expert Dr. Gesa Crockford

With immediate effect, the retail and pricing expert Dr. Gesa Crockford will be supporting the future-oriented further development of the blackbee Retail und Brand Intelligence Suite. The focus here will lie in the conveyance and adaptation of her expert knowledge into practical solutions for the software suite.
“Price is the biggest profit lever. In order to harness this, an outstanding database, sophisticated analysis and appropriate technologies are necessary for the implementation of a deliberated strategy. Thanks to blackbee, this is now also possible in complex and highly dynamic markets”, said Dr. Gesa Crockford.

About Dr. Gesa Crockford

Dr. Gesa Crockford

Dr. Gesa Crockford

Since 2000, Dr. Crockford has been actively involved in the subject of pricing and has many years of consulting experience in the areas of strategy development and quantitative marketing, particularly in pricing. At Simon-Kucher & Partners, one of the most renowned pricing consultants worldwide, Dr. Gesa Crockford was involved in consultancy projects for globally-active enterprises such as Lufthansa Cargo, DHL and BASF. As managing director of the marketing and strategy consultancy Conomic, she has focused chiefly on the areas of e-business, as well as retail and e-commerce. Companies such as McGeiz, Handwerkerversand, Sofatutor, Büroservice24 and Tolingo are just some examples of her clientele.


As a respected expert, Dr. Crockford has regularly published specialist articles and also appears as an advisor at management meetings – such as recently at bevh, the federal association for e-commerce and distance selling, on the topic of pricing strategy in e-commerce.
“In Dr. Gesa Crockford, we have been able to win over for blackbee a recognised expert in pricing and marketing strategy in trade and industry”, enthused Lutz Röllig, the CEO of Webdata Solutions. “Our clients will profit from this know-how in the definition and implementation of pricing strategies using the blackbee technology. Dr. Crockford will also be working with blackbee in strategic product areas, which map the integration of the leading matching technology available with the requirements of pricing strategies in the future. We are delighted at the joint collaboration!”