Price framing: When to use dollar off or percentage off

In a few weeks, Christmas will once again be just around the…

Our founders are in the final round of “Entrepreneur of the Year 2016”

Our three founders Dr. Hanna Köpcke, Sabine Massmann and Carina…

The effects of promotions

Promoting a product is one of the key elements of the marketing…

blackbee is one of the winners of NOAH Berlin Startup Competition

In June, our founder Carina Röllig pitched at the NOAH Startup…

Channel monitoring for brand manufacturers: How to protect your brand!

For 2017, German online retail is predicted a turnover of 73…

Global Pricing Study 2016: Companies suffering increasing pricing pressure

The world’s leading pricing consultant Simon-Kucher & Partners…

Pricing in eCommerce: Outline for a customer-oriented pricing strategy

Retailers and brand manufacturers find enormous creative opportunities…
Marktpositionierung im Online-Möbelhandel

Market positioning in online furniture retail: Success using multi-channel strategies

For a long while now, online furniture retail has merely occupied…