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Successful branding - How to establish your products

In our articles How to increase margins for replaced and successors…

5 years of blackbee - we celebrate our birthday!

Happy Birthday blackbee! Founded in 2012 from a research project…
So entgehen Sie dem Graumarkt

Preserving your image: How to avoid the grey market

The grey market costs manufacturers much money, time and nerves:…
Intelligentes Preismanagement dank Lockvogelprodukten

Intelligent price management using ‘decoy products’

No product is an island - it is always viewed and compared by…

How to increase your margins for replaced and successor products

The lifecycle of a product is ever shortening in eCommerce, whereby…

Three common mistakes in price optimisation where you will throw away profits

A correct price optimisation is challenging to many retailers.…