tipps-zur-entwicklung-einer-ECommerce-Preisstrategie-Teil1

Tips for developing an eCommerce pricing strategy - Part 1

Are you an online retailer wanting to maximise your profit through…
Big Data-Projekte Nur valide Stammdaten führen zum Erfolg

Big data projects: Only valid master data leads to success

In the era of big data and advancing digitisation, almost all…
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eCommerce in Europe: Developments and customer preferences

Shopping on the Internet is for most people as normal as coffee…
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Price reductions: What retailers should observe

Price reductions: What happens if a retailer lowers the prices…
Verändertes Kaufverhalten - Was Sie von Amazon lernen können

Changed purchasing behaviour: What you can learn from Amazon

Is Amazon responsible for the decline of retail? This has been…
Laut der "Neuen Erwartungstheorie" von Kahnemann und Tversky ist der Schmerz größer, einen Euro zu verlieren, als die Freude, einen Euro zu erhalten.

Effective pricing: Price adaptation to the competition

Do you, like many retailers, also see the development of competitor…