Webdata Solutions
Welcome to the revolution in market research
Big data from the web can be made into a goldmine for a company’s business.
In 2006, this idea was not very common. At the University of Leipzig, two young scientists decided to put it into practice. Post-graduate students Hanna Köpcke and Sabine Maßmann started a research project at the Department of Computer Science.
Their goal was demanding: To design the perfect system for retrieving and comparing data from the internet. To which degree is a piece of information similar to another one? How can we build a software so that it automatically “knows” if it is looking at identical or different SKU’s, for example?
The answer lies in an extremely advanced matching algorithm, providing outstanding data quality. This is what separates blackbee from competing software solutions.
The birth of blackbee
Six years later, in 2012, blackbee was ready to be marketed. Carina Röllig had joined the two scientists two years earlier to contribute a thorough business perspective to the project. Webdata Solutions GmbH was founded in 2012 as a university spin-off by Carina Röllig, Dr. Hanna Köpcke and Sabine Maßmann, who share responsibilities of management.
Carina Röllig, Dr. Hanna Köpcke and Sabine Maßmann founded Webdata Solutions in 2012.
Today blackbee mines huge amounts of data from the internet at high speed and processes it so that enterprises in all sectors and languages across the world are enabled to make sound decisions on, for example, price, product range, and product features. Delivered daily, on the basis of very reliable and valid data.
Market research revolution
The blackbee system offers highly automated, self-learning analysis of products and markets, providing deep insights into competitors’ strategies and trends in the market. We expect blackbee to ignite nothing less than a true revolution in market research on the internet.
The company’s competitive edge in technology convinced venture capital investors Technologiegründerfonds Sachsen (TGFS), Seventure Partners, b-to-v Partners and Senovo to invest in this new innovative company.
In June 2015 blackbee received the prestigious Eco Internet Award 2015 in the category E-Commerce. The company is among the fastest growing companies in Germany according to CB Insights, EY / Gründerszene, HORIZONT and Deutsche Startups.
