Dynamic and individualised pricing are buzzwords becoming more and more frequent in public focus and can be pooled under the umbrella term of smart price setting. Their application holds for shop operators both opportunities and risks. Personalised price setting combines individualised discounts and product recommendations based upon personal data. This creates situations in which different […]
About Christian Sternitzke
Christian ist Unternehmer, Venture Capital-Geber und Wissenschaftler. Als Mitglied des Webdata-Beirats stellt er relevante Forschungsergebnisse rund um das Thema Preissetzung für Praktiker vor.
Christian is an entrepreneur, venture capitalist and academic researcher. As a member of Webdata's board of directors, he provides insights into relevant academic research for pricing practitioners.
Entries by Christian Sternitzke
Pricing in online retail: To remain competitive longer term, online retailers need to be rigorously orientated to the market. At the same time, price optimisations online are becoming ever more complex and faster shifting. This means that a well considered price management belongs to the fundamental business strategy of a successful online retailer. But which […]
Prices frequently fluctuate in the market. Retailers lower the price and increase it afterwards back onto the level prior to the promotion. These strategies are known as high-low pricng (or hi-lo pricing) and are very common. But what happens if the price increase after the promotion happens in several small stepwise instead of a large […]
In price wars, several competitors react to downward price changes by several markdown rounds that lead to overall lower prices in the marketplace. As has been noted in the past, once consumers have accustomed themselves to frequent promotions (expecting to buy at a low price), they are reluctant to pay the regular price again. This […]