Entries by Melanie Trinks

2016: An exciting year for blackbee!

2016 was a very successful year for blackbee and we now look back over that eventful time. Over this year, we have demonstrated again that not only satisfied customers are convinced by our blackbee technology and our work, but also that the innovative virtues of our company too are gaining more public recognition. Read our […]

eCommerce Trends 2017: Market and price transparency remain essential

The year 2017 will provide for no groundbreaking innovations in eCommerce. Instead, developments and trends will consolidate themselves in company organisation – but above all, a comprehensive market and price transparency will play an essential role. Now as ever, it will be important to react rapidly and flexibly to market changes, according to Lutz Röllig, […]

Founding women in the tech scene: Time for a rethink

Ever more firms are being founded in the tech scene, yet the share of female founders in Europe is limited to just 14.7 percent. Facts in this area offer strong reasons why women should venture the step towards their own startup. The online news portal TechCrunch has reported that the success rate of companies with […]

Online foodstuffs – The new driving force in eCommerce?

Ever more suppliers of foodstuffs are finding their way onto the internet. Besides pure players such as myTime.de and AllyouneedFresh, ever more stationary grocery retailers have recently been expanding on the internet – the market leaders Edeka24 and Rewe.de setting a good example here. Many traders are starting up in online foodstuffs retail not least […]

Dynamic price setting: How to escape the pricing spiral

Because of price transparency on the web, retailers find themselves under massive competitive pressure. In search of the lowest prices, those online shops at the top of price comparison rankings attract the majority of bargain hunters. Intelligent tools and solutions for dynamic price setting, which observe prices on the market and then optimise your own […]

Competition-based price setting in stationary retailing

The path to the perfect price can often prove difficult for retailers. There are various approaches to finding the optimal price for yourself. Here, for example, cost-based price setting can be drawn upon, or competition-based price setting or even value pricing. In today’s article, we will be looking into competitive price setting in retail using […]

Product matching: The success factor in market intelligence

A commentary from our foundress Hanna Köpcke. Big data is opening up new opportunities for retail to strengthen its market position. Using market intelligence, meaning an extensive knowledge of the market and the individual in-house position, companies are guarding themselves against a crowding out of the market and from the bitter price war. Amongst retailers, […]