Competitor Analysis


>

Brand protection by identity-based brand management: Part 1

Brands currently represent the most important capital asset of…

Online marketplaces: How you, the retailer, can find the right platform for your business

Online retail in Germany is growing strongly. According to the…
Beliebtes Geschenk zu Ostern: Bunte Ostereier

How the online retailer can increase turnover at Easter

The Christmas season is the number one sales driver for retail…
Handel im Wandel: Wie sich das Kaufverhalten künftig verändern wird

Retail under change: How purchasing behaviour will alter in the future

Retail has undergone tremendous change in recent years. Because…

Sales on third-party platforms: How you can protect your brand

The European Court of Justice (ECJ) ruled in Luxembourg early…

Sustainability in eCommerce: How green is your online shop?

Environmental and sustainability awareness is long since a new…

Online marketplace sales channels: Why a presence is worthwhile

The days when it was sufficient for most retailers to run their…

blackbee pricing report: Potential in beauty commerce

Beauty commerce is a booming sector. By 2019, online purchases…

Dynamic pricing: How to avoid pitfalls in its introduction

With increasing price transparency on the Web, the competitive…
Laut der "Neuen Erwartungstheorie" von Kahnemann und Tversky ist der Schmerz größer, einen Euro zu verlieren, als die Freude, einen Euro zu erhalten.

Effective pricing: Price adaptation to the competition

Do you, like many retailers, also see the development of competitor…