Price Monitoring


>
Markenschutz durch identitätsbasiertes Markenmanagement: Teil 2

Brand protection by identity-based brand management: part 2

Global trade in counterfeit brands and products is growing rapidly.…
Pricing-Strategien: Der Weg zu einer gelungenen Preispolitik

Pricing strategies in eCommerce: The path to a successful pricing policy

Pricing always was, and still remains, a hot topic in eCommerce.…
Black Friday und Cyber Monday: So profitieren Sie von den Super Sales Tagen

Black Friday and Cyber Monday: How you can profit from these super sales days

From November 23rd to 26th the time will be arriving again when…

Brand protection by identity-based brand management: Part 1

Brands currently represent the most important capital asset of…

Why you should consider cultural factors in pricing

Pricing in foreign markets presents retailers and manufacturers…
header_Fehler bei der Preisoptimierung

The most common mistakes in price optimisation

Calculating prices is still a major challenge for many online…
header_Dynamisches Preismanagement

Dynamic price management: Remain competitive with intelligent price-setting

With increasing price transparency on the web, eCommerce price-setting…
Header Online-Marktplätze

Online marketplaces: How you, the retailer, can find the right platform for your business

Online retail in Germany is growing strongly. According to the…
Header-Amazon-Prime-Day

Amazon Prime Day: How online retailers use campaign days for themselves

The big bargain hunt on Amazon began in 2015. The online giant…
Mit Preispsychologie zur optimierten Preisgestaltung

Optimised price setting with pricing psychology

In the first part of our series on pricing psychology, you have…