Price Monitoring


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Brand protection by identity-based brand management: Part 1

Brands currently represent the most important capital asset of…

Why you should consider cultural factors in pricing

Pricing in foreign markets presents retailers and manufacturers…
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The most common mistakes in price optimisation

Calculating prices is still a major challenge for many online…
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Dynamic price management: Remain competitive with intelligent price-setting

With increasing price transparency on the web, eCommerce price-setting…

Online marketplaces: How you, the retailer, can find the right platform for your business

Online retail in Germany is growing strongly. According to the…
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Amazon Prime Day: How online retailers use campaign days for themselves

The big bargain hunt on Amazon began in 2015. The online giant…
Mit Preispsychologie zur optimierten Preisgestaltung

Optimised price setting with pricing psychology

In the first part of our series on pricing psychology, you have…
Preispsychologie nutzen und im Kaufprozess überzeugen

How to use the findings of pricing psychology for your online shop - Part 1

Only few consumers choose a product according to purely rational…
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Product launches vs. promotional prices - How to increase your company value

The goal of every retailer and manufacturer is to optimise sales,…
Beliebtes Geschenk zu Ostern: Bunte Ostereier

How the online retailer can increase turnover at Easter

The Christmas season is the number one sales driver for retail…