Pricing


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Retail in Transition: Business Intelligence meets AI

The term "artificial intelligence" is one of the major buzzwords…

Dynamic pricing from the customer perspective: The importance of fairness

Dynamic pricing is based on the idea of retailers or manufacturers…

Online shop of the future - How to convince the customers of tomorrow

Nowadays, anyone can easily create a web shop using various tools…

Why you should consider cultural factors in pricing

Pricing in foreign markets presents retailers and manufacturers…
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AI and machine learning as success factors in pricing

Intelligent systems and software have seen their usage increase…
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Dynamic price management: Remain competitive with intelligent price-setting

With increasing price transparency on the web, eCommerce price-setting…
Preispsychologie: Beeinflussbare Phänomene des Kundenverhaltens

Pricing psychology: Influenceable phenomena of customer behaviour

In the first part of our pricing psychology series you can learn…
Mit Preispsychologie zur optimierten Preisgestaltung

Optimised price setting with pricing psychology

In the first part of our series on pricing psychology, you have…
Preispsychologie nutzen und im Kaufprozess überzeugen

How to use the findings of pricing psychology for your online shop - Part 1

Only few consumers choose a product according to purely rational…
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Product launches vs. promotional prices - How to increase your company value

The goal of every retailer and manufacturer is to optimise sales,…