Pricing


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Vom Händler zum Hersteller: Markenarchitektur mit Handelsmarken

From retailer to manufacturer: the brand architecture of brand names

Your own brand name will ensure profitable margins, differentiate…
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Borderless trade in the EU: successful cross-border e-commerce

Achieving sales throughout Europe - this is what many online…
Das sind die Top 3 Pricing-Strategien für Ihren Online-Shop

These are the top 3 dynamic pricing strategies for your online shop

Already shopping in winter for swimming trunks and the like for…
Pricing-Strategien: So bestärken Sie Ihre Preisgebung

Pricing strategies in eCommerce: How to validate your pricing

A successful pricing strategy is more than just the actual pricing…
Pricing-Strategien: Der Weg zu einer gelungenen Preispolitik

Pricing strategies in eCommerce: The path to a successful pricing policy

Pricing always was, and still remains, a hot topic in eCommerce.…
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The end of the eCommerce boom for online retailers?

The German eCommerce market continues to grow steadily - yet…
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Retail in Transition: Business Intelligence meets AI

The term "artificial intelligence" is one of the major buzzwords…
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Dynamic pricing from the customer perspective: The importance of fairness

Dynamic pricing is based on the idea of retailers or manufacturers…
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Online shop of the future - How to convince the customers of tomorrow

Nowadays, anyone can easily create a web shop using various tools…

Why you should consider cultural factors in pricing

Pricing in foreign markets presents retailers and manufacturers…