Sales across numerous channels are accelerating volatile price developments in eCommerce. At the same time, the risks of product counterfeiting are on the rise. Fake products cost brands much money, time and nerves.
Particularly among quality brands, the grey market can lead to a drop in value of their products, as well as a loss in image. As a result, brand manufacturers face the challenge of creating a healthy balance between increasing sales and protecting their brand image. To recognise the tendencies of image loss at an early stage, companies need detailed information about the price development of their products on price comparison portals, online marketplaces and in online shops.