Price competition has become so intense in the consumer electronics market, that online users can find fantastic bargains even in the days before Christmas. Pure players are gaining market share, stationary retailers push multichannel strategies, brand manufacturers open up shop on the internet. Short term innovation cycles add to an ever increasing product diversity. Rapidly changing consumer preferences demand high reaction speeds.
Retailers and manufacturers of consumer electronics who wish to secure sustainable profits in their turbulent industry, need fresh market data everyday with real deep focus. Rapid and accurate action must be based on comprehensive, extremely valid and reliable information. To deliver data and reports of this quality is no mean feat. Many products are nearly impossible to identify and compare as they come with fragmentary and ambiguous product information. Only a truly intelligent system can cut through this thicket of fuzzy data.