At present, the online market for pet supplies in Germany and other countries is dangerous turf. There is a long list of vendors jumping into the race, and there is an equally long list of them having gone belly-up. Information is the key to survival here. You want to know exactly what your competitors are up to, what products they are selling, and at what prices. And when. And what customers are saying. So you can make fast and confident decisions and react to their moves as quickly as possible.