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Why you should opt for both multichannel and omnichannel

More and more retailers and manufacturers in eCommerce are no…
Das sind die Top 3 Pricing-Strategien für Ihren Online-Shop

These are the top 3 dynamic pricing strategies for your online shop

Already shopping in winter for swimming trunks and the like for…
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Amazon Prime Day: How online retailers use campaign days for themselves

The big bargain hunt on Amazon began in 2015. The online giant…
Auf Ostkurs: So wird Ihr Online-Shop in China ein Erfolg

On easterly course: How to make your online shop a success in China

Imagine that you want to buy a specific product online. Where…

More advertising or more price management – what helps to boost sales

What has a stronger effect on sales: advertising or pricing?…
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Price management in online trading

Is “downwards” the only direction? The competitive pressure…