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Pricing-Strategien: Der Weg zu einer gelungenen Preispolitik

Pricing strategies in eCommerce: The path to a successful pricing policy

Pricing always was, and still remains, a hot topic in eCommerce.…
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Amazon Prime Day: How online retailers use campaign days for themselves

The big bargain hunt on Amazon began in 2015. The online giant…
Preispsychologie: Beeinflussbare Phänomene des Kundenverhaltens

Pricing psychology: Influenceable phenomena of customer behaviour

In the first part of our pricing psychology series you can learn…
Mit Preispsychologie zur optimierten Preisgestaltung

Optimised price setting with pricing psychology

In the first part of our series on pricing psychology, you have…
Preispsychologie nutzen und im Kaufprozess überzeugen

How to use the findings of pricing psychology for your online shop - Part 1

Only few consumers choose a product according to purely rational…
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Product launches vs. promotional prices - How to increase your company value

The goal of every retailer and manufacturer is to optimise sales,…
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Big data as the key factor in effective pricing

In eCommerce, price plays a decisive role and is the number one…

Dynamic pricing: How to avoid pitfalls in its introduction

With increasing price transparency on the Web, the competitive…
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Price reductions: What retailers should observe

Price reductions: What happens if a retailer lowers the prices…
Laut der "Neuen Erwartungstheorie" von Kahnemann und Tversky ist der Schmerz größer, einen Euro zu verlieren, als die Freude, einen Euro zu erhalten.

Effective pricing: Price adaptation to the competition

Do you, like many retailers, also see the development of competitor…