Posts

Midway through the eCommerce year of 2017: These trends will await you in the second half of the year

The first half of 2017 has passed by and we will now take initial…
Big Data erreicht den Mittelstand

Big data reaches the middle tier - How you can profit from it

Some 62 percent of companies with 500 to 1,999 employees are…
Optimiertes Pricing durch Machine Learning im E-Commerce

Optimised pricing through machine learning in eCommerce

The use of machine intelligence is growing rapidly and can be…
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Escape price comparisons – pricing of your own brands

In our article “Own brands in eCommerce”, we show you why…
Ihr Vorteil durch geringe Lagerbestände im E-Commerce

How beneficial are stock-outs?

Imagine it is the weekend. You are in the supermarket and working…
personalisierte preisgestaltung

Personal pricing and retailer trust

Dynamic and individualised pricing are buzzwords becoming more…
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Employing purchasing impulses: How you can appeal to customer needs

International eCommerce is growing briskly and the selection…

Pricing: These factors influence product prices in online retail

Pricing in online retail: To remain competitive longer term,…

Successful by Dynamic Pricing

Dynamic pricing implies that the price of a good is not fixed…

The effects of promotions

Promoting a product is one of the key elements of the marketing…